Home

Innovation Coaching

Marketing Capability

Executive Coaching

Brand Building

Contact Us

About Us

"From a skeptic to a convert, I found the coaching process to be highly effective. It enabled me to visualise new ways to navigate around common obstacles within business "
R McDougall, Managing Director, Creative Squeeze

Willpower is a new consultancy that offers your business more robust innovation and new product development techniques.

Many businesses have lengthy innovation processes that deliver new products but often without the level of impact or market differentiation suggested by the original idea. Willpower gives a new, more rigorous approach to innovation work by combining experience building brands in some of the worlds’ toughest markets with proven coaching techniques. Together this helps to ensure that you get better innovation with the most effective use of those precious resources: time and money.

Willpower has developed a number of proprietary, facilitated techniques to work at each stage of an innovation process. Having worked with a variety of different consumer goods and healthcare organisations, we know that no two companies are the same.

For example, Willpower has previous experience of developing the world’s first digital pregnancy test as well as fabric care innovation for a major consumer goods company in the Middle East. Because our approach is modular, we’re confident that our tools can be tailored to suit your needs and deliver the results you need.

The overall benefit is faster and more rigorous product development.

Willpower’s experience of international marketing means that general marketing needs can also be provided for whether this is strategic marketing capability work, interim management or specific project briefs including portfolio reviews, brand positioning and translating this into activities that make a real difference.

One-to-one Executive Coaching is also available to help individuals review and address both business and personal opportunities for growth.